Why Should Immigration Attorneys Have a Website?
An immigration attorney website is primarily for marketing purposes but also gives your firm an opportunity to educate your potential clients. Below are some key reasons immigration law firms should consider a website.
1. Find Prospective Clients
Most people start looking for an immigration law firm online, so law firm websites help your target audience connect to your services. The easier it is for prospective clients to find your law firm’s website, the easier it is to get more immigration clients.
Websites are an extremely effective medium for immigration lawyer marketing due to search engine rankings and SEO strategy. Websites are also more effective than traditional advertising, such as print or TV ads, because people interact with website content differently. If prospective clients hear about you, they take active steps to search for your firm’s online presence.
A potential client could hear about your immigration firm from a TV ad, but it would be difficult for them to remember a phone number in the short length of the ad. However, website domains are easier to remember, and new clients are more likely to look for your firm via a search engine.
2. Communicate with Clients
As your law firm grows and changes, information like addresses, phone numbers, office staff, and email addresses might change. Law firm websites are valuable pieces of digital real estate where a potential client can find basic contact information for firms. Most importantly, a website allows for fast updates so law firms can update quickly after unexpected changes.
3. Build Credibility
High-quality content on your immigration attorney website also establishes you as a reliable expert. Potential clients who contact immigration lawyers want trustworthy immigration firms that have an expert understanding of immigration issues. A law firm website makes your business appear legitimate, helping you build trust with clients right away.
Not having a professional-looking website can push away potential paying clients. Think of it from your perspective: If you needed an attorney for the complex and serious immigration process, wouldn’t you be more comfortable hiring immigration attorneys with a significant web presence? A good website helps distinguish your law firm from other immigration lawyers and can net you more business.
4. Explain Your Legal Practice Area
Immigration laws are complex, and the field has a long statutory history. Immigration law firms might specialize in a handful of areas. An immigration law firm website helps potential clients identify if you can help them with their problems. If your website is not clear on your immigration law practice area, you might be missing out on potential clients that could use your law firm’s services.
5. Perpetual Spokesperson
As an immigration attorney, you don’t have time to represent your services at all hours of the day. TV and print advertisements, likewise, are temporary. A website, however, is a 24/7 spokesperson for your firm. Your website is always available during the times people are most likely to contact an attorney and schedule a consultation. The law firm website can generate leads all day, every day.
6. Educate and Inform
One of the best features of having an immigration law firm website is you can set up a legal blog.
A blog is an excellent addition for three main reasons:
First, it is effective for educating prospective clients about your services and various topics related to immigration law. Immigration law is full of dense legal jargon that can be difficult for non-specialized audiences to comprehend. A blog post is a great space to discuss more in-depth issues immigration attorneys cover in a register that potential clients can understand.
Second, introducing a blog as part of your digital marketing strategy can improve your search engine ranking through search engine optimization (SEO). Blog posts are perfect places for on-page SEO, which can boost your search engine results. You can use local keywords, such as cities and service areas, to capture traffic from a specific geographic location. For example, using local SEO for a city with higher immigration rates makes sense to find new clients. You can concentrate all the written content on your site on a blog to make it easier for potential clients to find your website via search engines. You can then tune your SEO strategy to get better rankings.
Third, a blog with high-quality written content establishes you as a website authority. This, in turn, can further enhance your digital marketing efforts and online visibility as other outlets rely on your immigration attorney website to find reliable information about immigration legal services. Top-quality websites are a focal point for search engines and search results, so you will find even more new clients.
7. Easy to Track Marketing Efforts
If you want to track your digital marketing, a website makes it easy to track performance and find out what online marketing strategies work. Modern websites are compatible with a wide range of content marketing tools, such as Google Analytics, that allow you to track various website metrics.
For example, if you want to know how many Google search visitors actually fill out a contact form, you can keep track of those elements over a month or two. Tracking metrics like this allows you to tweak your SEO strategy or local keywords to get the best results. You can test virtually any variable on your site to optimize your marketing plan.
More specifically, these kinds of tools can help ensure you are getting the most out of your marketing budget. You can track ROI on various campaigns to see how your digital marketing strategies are panning out. Keeping an eye on things like social media campaigns or Google search frequency helps immigration lawyers maximize their SEO strategy.
8. Business Asset
Lastly, law firm websites for immigration lawyers are business assets and have a monetary value. They have potential value they can generate, making them important investments, especially if you put significant money into the site and your SEO strategy. Working with experienced web designers can help ensure the money you put into your website generates business for your law firm.
Digital Marketing for Immigration Law Firms
At Ravecode Solutions, our team helps immigration attorneys market their services to the people that need them. We work alongside immigration lawyer firms to ensure they get the best reach on their marketing strategy. We will do everything in our power to help your immigration lawyer firm achieve the growth you want.
Book a call online to schedule a strategy session for your immigration lawyer website!