1. Keep It Simple
When it comes to website design, many people want to stuff as much content into the space as possible. An immigration attorney website has to convey information in the simplest form possible. If the page is crowded with too many elements, it is hard for the visitor to figure out what to do and where to go to get services. Your main page should have clear practice area designations visitors can easily read and understand.
2. Mobile Responsive
A mobile-responsive website is necessary in a world where almost two-thirds of all Google searches occur on a mobile device. Mobile responsive sites can resize elements and alignments to fit the smaller dimensions of a smartphone or tablet without losing the general layout and forefront elements. Specifically, the website needs to react responsively to both portrait and landscape orientations to improve accessibility.
3. Make Things Accessible
Speaking of accessibility, an accessible website will get you more clients. Accessibility includes things like image alt-text, text for images, and a website structure that screen readers can use. As an immigration attorney, you may want to also have parts of your website in a different language. For instance, you should consider creating Spanish copy on your website if you primarily work with immigrants from Spanish-speaking countries.
4. Optimize Load Times
Load times can be a major bottleneck for websites, immigration attorneys included. In the era of high-speed internet, long load times can drastically increase the chance visitors abandon your site. In fact, online visitors will abandon one in every two websites if load times are longer than three seconds. Additionally, Google takes website load speed into account when ranking search results. So, faster load times mean better rankings and fewer lost clients.
5. Integrate Social Media Accounts
Social media is probably one of the best things that have happened to marketing since the invention of the internet itself. Social media platforms, such as Facebook, Twitter, Instagram, or YouTube, work exceptionally well as funnels to get people onto your main website. Your website should also have links to your social accounts to give people more ways to contact you and engage with your content.
6. Direct Visitors' Attention
When a potential client loads your website, you want them to immediately focus on a specific element, whether it’s a call-to-action (CTA) or some text. Features on the page need to follow a specific visual hierarchy to logically guide the reader’s eye across the page. Emphasizing visual elements, like text size, picture, colors, placement, and contrast, captures visitors’ attention and guides them to your services.
7. Streamline Navigation
Navigation, like loading times, is another potential stopgap for generating leads. If your website is too confusing to navigate, potential clients will quickly leave for another site. Elements that can help streamline website navigation include:
- Fixed navigation bars at the top of the page
- Search bars or search icons in the header
- Footer links to different website pages
- A small and clear number of primary navigation links
- Short and concise page titles
- Prioritizing the most visited navigation links
Like other aspects of your website, you can test different navigation organizations to see which retains visitors the longest.
8. Have Attorney Bio Pages
At the end of the day, people want a lawyer they can trust. Including bios about your team of immigration attorneys helps build trust and reputation. Attorney bios should include educational and work experience details, including any honors or awards. You can also use bio pages to show customer testimonials and reviews. People are more likely to hire a firm if they can connect to specific faces and people.
9. Consider PPC Advertising
In addition to your SEO strategy, pay-per-click (PPC) advertising can greatly increase lead generation. With PPC advertising, your ads will appear on various websites across the internet. Whenever someone clicks on your ad, you pay a small amount. The benefit of PPC advertising is that it gives your law firm a larger reach, but you only have to pay for the ads people click on. PPC advertising is one of the most cost-effective marketing strategies, right next to email marketing.
10. CTAs Should Grab Attention
CTAs exist to get site visitors to take specific actions. Every page on your firm’s website should have a CTA with some kind of prompt, such as “Book Now” or “Schedule a Consultation.” The more prominent and visible your CTA is, the more effective it will be. For instance, large graphical buttons make good CTA elements because they entice visitors to push them. Other details, like color, font, and page placement, can make your CTAs stand out. The main focus of each page should be getting the visitor to follow the CTA and take some action.
At Ravecode Solutions, our team works exclusively with immigration law firms to help them reach the people that need them. Because if we do our job, you change lives.
Book a call online to schedule a strategy session for your immigration lawyer website!