The Costas Network Law Center, was established in 2012 and has grown primarily out of word of mouth because of the outstanding service and results they obtain for their clients in the Cleveland, Ohio area.
Since they didn’t have an in house team to manage their digital marketing, their website was not maintained, content was outdated, blog was abandoned and their website was not generating leads for the firm.
In addition to this, other firms in the area are very well established online so anyone looking for an immigration law firm would more than likely go to their competition.
This means that The Costas Network Law Center was missing out on many potential leads each month due to the lack of presence online and their outdated website costing them a lot of money in the process.
While evaluating Costas Network Law Center’s digital presence, it was apparent that the website was not a fair representation of the prestige and excellence this law firm had to offer. We found that despite their rapid growth in popularity in the industry of immigration law, the website was slow, design was subpar, content was outdated and they didn’t rank for desired keywords in Google which meant no leads.
We started with a complete audit of the website and found the following issues:
We started with a workshop where we focused on the items discovered in the audit, deep dived into understanding the business, their goals and what is holding them back from getting there.
Driving More Traffic
We provided a custom roadmap, a unique strategy and obtained the following results:
Once the website was optimized and we had created a content plan and schedule based on the keyword list from services they wanted to promote, we were ready to begin.
Just with optimizing the website(making it secure and load faster), we saw an immediate increase in some of their existing rankings.
Then we started posting an article on the website blog every month based on topics related to their keywords.
After about 3 months(We provide monthly reporting), we observed in Google Analytics, that the website traffic had increased dramatically.
We observed the following key metrics:
This meant that organic traffic from Google had grown 186%. This in turn generated an 86.9% increase of people clicking on their website and the number of sessions increased by 272%. Furthermore, the sessions duration increased 142%, meaning that people actually stayed more time on their website.
As a result of this, the website has started generating a significant number of leads and new clients each month.
To accommodate this increase of clients and new business, The Costas Network Law Center has had to hire more staff and they are now opening a new office in a second location.
We continue to work with The Costas Network Law Center who are going through our signature marketing system, custom roadmap and plan we provided.
If you are having similar issues, would it make sense to have a quick call to see if we can help your firm grow as well??
If so, book a call with our team and we can discuss your unique situation and see if you are a good candidate for our signature marketing system.
At the very minimum, you will walk away with a plan and roadmap in hand you can implement on your own or if we are a good fit and you feel like you need help, you can hire us to implement it.
Our goal during our call is to provide value and actionable items so you can grow your firm, regardless if you work with us or not, because the more people you reach, the more lives you change.
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