The Costas Network Law Center, was established in 2012 and has grown primarily out of word of mouth because of the outstanding service and results they obtain for their clients. They have hired additional staff and have become well known law firm in the Cleveland, Ohio area.
Since they didn’t have an in house team to manage their online presence, their website was not maintained, content was outdated and the website was not generating leads for the firm.
In addition to this, there are other firms in the area that are very well established online and come up everywhere so anyone looking for help would more than likely go to their competition if they didn’t do something about it.
We specialize with immigration law firms and we know that you are busy and can’t focus on creating content or maintaining your website, however, leaving this unattended is a huge missed opportunity. You want the right people to be able to find you and see that you are a professional and expert in the field which they can trust with such an life changing decision.
While evaluating Costas Network Law Center’s digital presence, it was apparent that the website was not a fair representation of the prestige and excellence this law firm had to offer. We found that despite their rapid growth in popularity in the industry of immigration law, the website design was outdated, boring, and un engaging.
To uncover all of the challenges and goals, we put Costas Network Law Center through our Marketing Blueprint Workshop and our Website Scorecard audit where we found all of the below issues:
During our workshop, we focused on asking a lot of questions so we can understand where they are now, where they want to be and what is holding them back from getting there.
Identify Ideal Client
For each service, we created an ideal client profile. Knowing what are their problems, what their worst case scenario looks like versus their best outcome and how all of that makes them feel allowed us to create messaging that speaks directly to them.
Call to Action
We discussed and clarified how their sales process works and what is the desired next steps a person should take on their website in order to become a client. This was not clear at the beginning but they decided on a phone call.
With the client profiles, we created copy for each service page speaking to the clients problems and emotions while generating trust. We also updated and added images to backup our message
By fixing technical issues, we got the site to load in under a second and also made it mobile responsive. Furthermore, we focused on the design and building trust. Bringing metrics like 100% success rate, logos from awards and testimonials to the center stage. We fixed the about page to include headshots and bios of all attorneys. We fixed the blog, contact form and placed “Call Now” buttons throughout the site.
Finally, we provided them with a unique strategy and plan detailed below:
Once the website was optimized and they had a great Digital HQ for their firm, now it was time to think about how to generate more traffic and turn those visits into leads. The website itself will not work if no one is visiting it.
To address this, we determined they were a great fit for our signature system, the Law Firm Marketing Formula which consists of 9 pillars divided into 3 phases(Build, Boost, Profit). This case study was taken right after Costas Network Law Center finished going through the first phase that lasted 3 months.
In our previous engagements, we created a Marketing Blueprint, optimized their website and now it was time to begin executing the plan.
After the build phase, new blog posts are generating traffic, keyword rankings are going up and overall website traffic and engagement is increasing.
As a result of this, their team has grown due to all of the new business and they are opening a new office.
Costas Network Law Center still has to go through our Boost Phase and Profit Phase so after 12 months, I am sure their digital presence will be well established.
I will continue to update this Case Study page as we go through the remaining pillars but if you have any questions or would like to see if you are a good candidate for our system, book a quick call and if it makes sense, we can go deeper and at the very minimum, you will walk away with a plan in hand.
Suscribe for help and advice on building a Strategy Digital, starting with this free guide. Unsubscribe with 1 click at any time.