Case Study

The Costas Network Law Center

Overview

The Costas Network Law Center, is one of the top immigration law firms in the Cleveland – Ohio area. They have grown primarily out of word of mouth because of the outstanding service and results they obtain for their clients.

With our help, their website traffic from Google grew 186%. Which led to an 86.9% increase of people clicking on their website which brought in new clients and thousands of dollars in new business each month.

To accommodate this increase of clients and new business, The Costas Network Law Center has had to hire more staff and they are now opening a new office in a second location.

Key Achievements

+ 0 %
Organic Search Traffic
+ 0 %
Website Clicks
+ 0 %
Sessions
+ 0 %
Avg. Session Duration

Challenges

Since they didn’t have an in house team to manage their online presence, we uncovered multiple problems:

  • Website was not maintained.
  • Content was outdated.
  • Blog was abandoned.
  • Website was not generating any leads.

 

In addition to this, other firms in the area are very well established online so anyone looking for an immigration law firm online would more than likely go to their competition.

This means that The Costas Network Law Center was missing out on many potential leads each month costing them a lot of money in the process.

Website Issues

  • Website not generating leads.
  • Content was outdated.
  • Website was slow and loaded on over 5 seconds.
  • Links didn’t work.
  • Blog was abandoned.
  • Images were not relevant and outdated.
  • Contact form was broken.
  • The site was not user friendly.
  • Navigation was confusing.
  • Website didn’t rank for desired keywords.
  • No idea of current website traffic.
  • Google Analytics was not installed.
  • No Digital marketing strategy. 
  • Website developer was not in sync with the goals of the firm.

Solution

We started with a workshop where we focused on the items discovered in the audit, deep dived into understanding the business, their goals and what is holding them back from getting there.

Fixing Website 

  • We created an ideal client profile and updated the content on the website for each service. 
  • Fixed the website design, replaced images and placed clear CTAs(call to action) buttons.
  • Fixed technical issues making it load faster(1.1 seconds). Applied a SSL certificate making it secure.
  • Installed Google Analytics to measure website traffic.

Driving More Traffic(SEO)

  • Optimized the website for each keyword they wanted to rank on Google for.
  • We created a content plan targeting longer keywords, phrases and questions that had high search volumes on Google.
  • Monthly blog posts covering trending topics which generated more traffic and clicks on Google.
  • Building trust and reputation by publishing articles on other industry related websites that linked back to the Costas Network website and generated even more traffic.

We provided a custom roadmap, a unique strategy and obtained the following results:

Results

Once the website was optimized and we had created a content plan and schedule based on the keyword list from services they wanted to promote, we were ready to begin.

Just with optimizing the website(making it secure and load faster), we saw an immediate increase in some of their existing rankings.

Then we started posting an article on the website blog every month based on topics related to their keywords.

After about 3 months(We provide monthly reporting), we observed in Google Analytics, that the website traffic had increased dramatically.

We observed the following key metrics:

  • +186% Organic Search Traffic.
  • +86.9% clicks.
  • +272% Sessions.
  • +142% Avg. Session Duration.

This meant that organic traffic from Google had grown 186%. This in turn generated an 86.9% increase of people clicking on their website and the number of sessions increased by 272%. Furthermore, the sessions duration increased 142%, meaning that people actually stayed more time on their website.

As a result of this, the website has started generating a significant number of leads and new clients each month.

To accommodate this increase of clients and new business, The Costas Network Law Center has had to hire more staff and they are now opening a new office in a second location.

Testimonial

"The team at Ravecode Solutions did an outstanding job on improving our law firm website. They not only made our website look better, but they took the time to sit down with us to talk about our goals and uncover what was holding us back. They really learned as much as they could about our law firm so they can make changes with strategy in mind that would help our law firm grow. They optimized the content on our website as well as optimized the design. Now it looks much more professional and it speaks directly to our ideal clients. We are very happy to now have a website that we can use as the foundation to contribute to our marketing efforts that is already generating more leads. We would definitely recommend working with the Ravecode Solutions team."
Mike Rusaw
Costas Network Law Center

Are you having similar challenges?

If you are having similar issues, let’s have a quick call to see if we can help your business grow as well!

At the very minimum, you will walk away with a plan and roadmap in hand you can implement on your own or if we are a good fit and you feel like you need help, you can hire us to implement it.

Our goal during our call is to provide value and actionable items so you can grow your business, regardless if you work with us or not, because the more people you reach, the more people you can help.

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